the fashion rocks china 2016 unfolded at the oriental sports center, shanghai on october 14 marked its premier in asia. this fascinating fashion and music event was the world’s one and only visual and auditory feast featuring the most brilliant musicians and internationally famous fashion brands. british pop singer charli xcx, international diva cocolee and king of r&b usher joined the event with captivating liveperformances.
▲the majestic stage of fashion rocks
meanwhile, chinese independentdesigner brand sankuanz, internationally renowned designer brand giamba and imitatedcrystal brand swarovski, and many other world-class fashion brands joined thestage to ignite the fashion tide. victoria secret’s angel sui he, internationalsupermodel designer lv yan, and international supermodels emma pei and youtianyi also attended the event.
▲coco lee’s eye-catching redcarpet appearance
as a guest host, coco lee gaveher maiden host show and unveiled the fashion rocks with fashion musician jeffrey kung. in customized dresses by sankuanz, charli xcx performed hotsingles “boom clap”, “i love it” and “vroom vroom” at his first show in china.
▲sensational performance by charli xcx
usher, the world-famous u.s.singer, composer, dancer and actor, is an 8-time grammy awards winner and a6-time american music awards winner. with a number of albums certified as diamond records by the recording industry association of america, he is one ofthe best-selling artists in the history of american pop music and rated as the most successful american artist by the billboard. an opening guest at the fashion rocks new york in 2014, usher featured the finale at the fashion rocks china 2016 and performed the single “no limit” from his latest album “hard iilove” for the first time ever in asia. it was his 38th birthday on that day. tens of thousands of fans sang a birthday song for him.
▲usher celebrated a meaningful 38thbirthday
since its launch at the royal albert hall,fashion rocks has been considered a fashion and music crossover model. buildingits presence in over 180 countries across the world, the live show draws intens of thousands of fans. popular superstars beyoncé, robbie williams, david bowie and justin bieber have made their appearances, and luxury brands burberry, christian dior, gucci and giorgio armani have fought for a spot inthe event. the debut of fashion rocks in china was joined by world-famous singers usher, charli xcx and coco lee. the success of fashion rocks isindispensable from the ingenuity of its global director greg rogers who hasturned it into the world’s one and only platform of the best musicians andworld-class fashion brands.
▲greg rogers (first right) and other partners
surely greg rogers wouldn’t miss the historical moment of fashion rocks’ debut in asia. sitting next to him was a vvip. a celebrity in the fashion arena, he has been spotted in the concerts of international a-list stars like twins, jang geun-suk and rain. more importantly, he is the king of the wedding industry. in corporating fashionel ements in the subordinated brands, he interprets the fashion and luxury ofthe wedding industry.
he is allen shi, chairman of the jiahao group.
▲allen shi (left) and gregrogers (right)
if greg rogers writes asymphony with music and fashion to create fashion rocks, then allen shi makes acup of coffee with wedding industry and fashion to establish jiahao in. group.
on the highly homogenizedmarket, jiahao in. group has brazed a trail to find a glorious and starlitpath.
wedding should have alwaysbeen a fashion event.
at the fashion front, the jiahao group has been making explorations and innovations in the crossover ofwedding + fashion. at the news conference announcing its strategic cooperation mwith the real estate tycoon golden eagle international, the jiahao group ingeniously hosted a refreshing wedding dress fashion show and presented thenew spring and summer dresses. it was the first attempt to make such a perfect show of fashion elements in the wedding industry.
▲ground-breaking wedding dressfashion show
in response to more cross over opportunities in china in the future, the jiahao group will continue to seekmore possibilities of wedding and fashion at the fashion front, develop new business modes and catch the imagination of the industry. in the name offashion, the jiahao group will introduce ground-breaking practices to theindustry.
the future wedding industry isabout fashion & luxury.
headquartered in shanghai, the jiahao group is committed to developing global cultural industries. in the culture, education, photography, wedding dress, haute couture, jewelry, hospitality, film-television, network, finance and industrial real estateindustries, the jiahao group has invested in 30 upscale brands. with about 150 subsidiaries, the group has an annual turnover of 10 billion yuan and isgradually forming an independent ecosystem of cultural industries.